As you can see from this page, I have a blog. I have never had a blog before this one and its still a work in progress. This is only my tenth blog post ever, which I feel makes me fully qualified to write about blogging as a whole. If you are reading this, you clearly support my blogging credentials and I really appreciate your confidence in me.
The massive range and reach of blogs is truly incredible. As of July 2011, there were 164 million blogs worldwide. Almost half of these blogs are located in the United States. On WordPress.com, there are 42 million blogs (including mine) that garner 25 billion page views every month (possibly not all on mine). Each day, 1.4 million posts are made. 57 million Americans read blogs, showing the incredible number of eyes that one’s blog could possibly reach. These blogs cover every single category imaginable, from travel to sports to cooking to Halloween costumes. If there is another person in the world interested in the topic, there is a blog about it.
I read a fair amount of blogs, though they are not on a very wide variety of topics. Almost all of the blogs I read are focused on sports. I read a blog about the Philadelphia Eagles, the Washington Nationals, the Washington Capitals, the Washington Wizards, and multiple blogs about the Ohio State Buckeyes,. I also read Nate Silver’s political blog Five Thirty Eight from the New York Times.
There is a lot that goes into writing a good blog. The first thing to think about is the type of audience you want to attract. If you write a blog about sports, posts about your vacation or what you cooked for dinner will not be a good way to attract more readers. Staying to the topic you pick for your blog can let the reader know that your posts will fit their interest. The next important step is to write consistently. While this might not be my strength, it is a good idea to maintain a consistent voice online. Posting at a steady pace allows your readers to know when they can expect to hear more of what you have to say.
A good way to gain readers is to link your blog back to social media. If you are like me, you have built a strong social media presence over the years. This network that has been built up is full of people who are already fans of what you have to say. Informing them of your blog through social media and vice-versa are great ways to combine the fans of your work. Finally, a good blog is full of pictures and links to other sites. My Communications professor has said to, “never leave your readers at a dead end.” By providing your readers links to sources and other web sites, you can draw others into the conversation and give those that influenced you credit for their work.
Blogging allows for anyone with an Internet connection the ability to make his or her voice heard. However, the market is completely stocked with blogs on every single topic. Marketing and consistency are needed to stand out of the crowd and be found by readers. Once they have found you, the quality of your work will keep them coming back. Trust me. I got you here, didn’t I?